Case Study: Jet.com Hoboken

As an e-commence start-up yet to initiate its first transaction, Jet had outgrown its incubator space while developing its brand and culture. But that effort generated a strong vision for a first headquarters—a physical expression of the brand that would take Jet into the real world and grow its virtual presence.

A new building in Hoboken, with sweeping views of the Hudson River and Manhattan, was chosen for the site. IA was tapped to strategize and design the new work environment; visioning sessions and workshops established a powerful IA-Jet collaboration.

Packing materials—the experience of opening the box, the highpoint of a successful Jet transaction—inspired both design and floorplan. The playful Jet culture, its fondness for comic-book superheroes (including a nod to Hoboken’s local hero, Frank Sinatra), Jet-themed objects (think bikes and surfboards), signature colors (especially Jet Purple), and bold graphics are featured throughout to engage and inspire staff, guests, and recruits.

Jet.com chose the Powerbx LITE wall mount in white for the iPad Pro and the Powerbx LITE door mount in white for the iPad Pro. Jet.com runs Teem's conference room booking software to keep their employees on the same page and working efficiently.

We are proud to have Jet.com as a customer for this beautiful office space and others. We are also proud to be the preferred hardware solution for Teem, to help their clients develop workplace analytics to intelligently manage their companies.

(Source: Interior Architects)

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